Joseph Marion (J.M.) Haggar founded the Haggar Company in Dallas, Texas in 1926. He personally purchased all materials, supervised production, and handled all sales from a one-room office in the Santa Fe Building. J.M. Haggar Senior founded his business in 1926, with a single goal in mind: to provide the working man with quality clothing he could afford. He believed that quality and craftsmanship at affordable prices should be a right, not a privilege.