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Since 686 founder, Michael Akira West, first stepped on a skateboard as a youth in the early eighties, he immediately had a new addiction and inspiration. The freedom that skateboarding provided birthed a lifelong quest for freedom of expression through all forms of mediums. Throughout the following years, Mike transitioned from skateboarding to snowboarding, working and riding in Big Bear, CA and continually gathering and exploring new ideas including unique apparel based around the southern California snowboard scene.