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Ally was created to provide the most fashion forward, trend driven, stylish clothing available without the heavy marked up price tag most retailers provide. Since establishing in 2011 , Ally has become a household name in the Australian fashion industry, with a large portfolio of bricks and morter store locations and a thriving online store shipping world wide. With a continual plan to grow expansively in the coming years, Ally’s spread continues. With over 50 new styles arriving per week , Ally has become well in demand and the destination for women who can transcend the fashion’s boundaries – defying the trends and creating her own.